Size Doesn't Matter.

I'm talking about Twitter, silly!  Businesses jumping on the Twitter info stream, particularly in the beginning, often believe that without a significant number of "followers" they can't make a significant impact. As this platform matures, it is becoming apparent that other factors--such as who your followers are, your posts, and how you build relationships on Twitter--are what really matter as far as your business is concerned.
     I present to you an article by Catharine Smith, via The Huffington Post, that proves, scientifically, that the size of your following doesn't really matter:

http://www.huffingtonpost.com/2010/05/07/twitter-followers-number_n_567746.html